Mobile-Friendly Design
With almost 80% of tickets being sold on mobile, and the average fan searching 4x before transacting, it’s more important than ever to have a smartphone-friendly website as part of your SEO strategy. To make sure your web interface is responsive and fast, add simple yet descriptive navigation menus and create properly-sized assets relevant to your event.
SEO-Friendly URL
To create a simple and friendly URL structure (like the one shown below), consistency and clarity are key. Some quick tips include adding readable words in place of long ID numbers, using hyphens to separate your words and incorporating highly-targeted keywords to guarantee easy readability for search engines.